Heart to Heart Community Outreach Campaign

The Heart-to-Heart Community Outreach Campaign is a free health screening program carried out in New York City’s underserved and minority communities by the Weill Cornell Medical College, Clinical and Translational Science Center and the Hunter School of Nursing. Our goal is to mobilize a primary care infrastructure and “bring the clinic to the community” to actively find new cases of undiagnosed and undertreated CVD, and then transition those participants to more permanent health care solutions. By using innovative tools, strategies, and immediate on-site personal consultations by healthcare professionals to reach those most in need, the program empowers participants to make beneficial lifestyle changes based on personal CVD risk. The Heart-to-Heart Campaign aims to transform the community into a partner in health by providing a model for community health engagement initiatives that leverages existing infrastructure to cast wider the net of health promotion and education.